Making the turnstiles spin

Chicago is a sports town. One filled with Bulls, Bears, Blackhawks and the crosstown boys of summer. What about NASCAR? Well … why not? Chicagoans are open to having fun. With attendance trends waning for the sport, Chicagoland Speedway turned to us for ideas on expanding their audience, and we delivered by drawing in families and country music fans to have one last summer blast to remember.