As COVID cases continue to rise, it’s clear that tourism won’t be going back to normal anytime soon. Travel as we know it has changed, which means destination marketing needs to change with it. Here’s how you can adjust your content strategy to evolve with this new reality.
The COVID-19 situation is wreaking havoc across a wide range of industries—but we all know that tourism and hospitality are being hit especially hard. And if your destination marketing organization is partner-based, you know that your members are feeling the effects as well.
During a crisis like this, partners will look to you for leadership and support. And it’s up to your organization to find ways to provide value and see your partners through these uncertain times. This is also an opportunity to support your tourism strategy while being mindful of local and national restrictions.
Here are four proactive ways your DMO can provide value to your partners during the current COVID pandemic.